Media is the buzz word all over around us we generally talk about its role ,attend conferences , workshops but have we spend some time on really understanding what is going on around us how Media we think what is our approach and most importantly who is influencing it.
If you take a remote and open the TV the first thing you see is the sense that creates hype most of the time and where is the main issue you can’t see any where the point is media bring news so you watch it with excitement and when they feel that people don’t want to see or they are not interested in the topic anymore they change the issue.
There are a lot of examples the major one is of recent flood media showed the footages of displaced people and the conditions which they are suffering from but now there is not a single news about it because people get bored of it and new issues are fresh beside the fact that how much it is important to frequently highlight the flood news so people remember it that they have to help their brothers and sisters but because news channels follow the motto of sell the news which creates TRPS more than anything else so we are far away from reality.